Este trabajo ilustra no sólo una innovadora forma de estudiar el efecto látigo, o una forma distinta de modelar las cadenas de suministro usando los principios. Se debe a un desajuste en la cadena de suministro entre las Relación entre precio-demanda pueden incrementar o mitigar el efecto látigo. Efecto Latigo Solución CPFR Planeación agregada. Es la sincronización de la estrategia de la cadena de suministro y de competitiva. Causas.

Author: Dajind Nikogrel
Country: Botswana
Language: English (Spanish)
Genre: Marketing
Published (Last): 25 July 2010
Pages: 357
PDF File Size: 4.94 Mb
ePub File Size: 4.67 Mb
ISBN: 866-5-68804-929-4
Downloads: 62385
Price: Free* [*Free Regsitration Required]
Uploader: Dounris

Also some special seasons where some production needs to be allocated in advance to avoid production overload.

Medición del efecto látigo en redes de suministro | Unilibre | INGENIARE

However, we know that since it is impossible to completely eliminate the bullwhip effect, it is desirable to define heuristic policies that help to control and coordinate the supply chain while customer service is high, resulting in higher operating and financial performance. In general, these managers use the stock positions, forecast and safety stock target for their decision making.

As a consequence a SD model will be good in explaining but limited in predicting. The designs are provided from the corporate headquarters, we then forward them to our label suppliers along with an initial purchase order Because of this new forecast system he decides to reduce the coverage from 1 week to 0.

Order policies are based on experience, operational strategy and information availability. They have more thansales points. Their main problem is distribution, in particular related to the administration of different sizes of trucks and vans, and the use of third party transportation. When a production shortage happens, they use past sales as a guide to assign available products to fulfil demand orders from RDCs.

Changes in forecast Now suppose that we could develop a forecast system that provides information for two weeks in advance, in such a way that the purchase manager can order raw materials in advance to receive them the week when they are needed.


A Control Engineering Perspective. This seasonal policy behaves relatively well for the historic demand of the yearbut due to its rigidity, the same performance for the following years is not expected.

In the second part of the paper we use two scenarios to analyse various changes in policies. But during that same week, the purchase manager receives more than 80, units due to a purchase order launched during the middle of the summer.

… more than classic ‘beer game’.

We have a minimum stock inventory policy They purchase sugar based on price. The amplitude and frequency of these oscillations are uncorrelated with market oscillations. It is clear that during week 45, no special demand increment was experienced.

Given the time delay and the time horizon, he produces oscillations in purchase orders, and consequently oscillations in inventories even when the safety stock is constant. The production manager also decides about external production of components, specially for bottle production.

Tatiana Lara on Prezi

Therefore, nothing is in process at the end of every week. Rectangles represent stock positions of raw materials, WIP and finished goods. If we use sales instead of demand in forecasting we can constrain the market to sell only what we think that we will sell, instead of what the customer wants.

In effect, during the following week, new demand for 15, units is served and 17, units of stock are received, reaching a final inventory of 8, units. For this strategy it is central to keep the continuous expansion of its product portfolio.

Figure 5 shows the model diagram for the Pepsi ml. We make explicit the erecto of information flows and their sources. First the state variables are defined by: In figure 9in relation to production orders, we can see a perfect execution of production orders with the exception of week During the first week we have no arrivals but sales of 13, units, resulting in a closing inventory of 6, units. We can also see in figure 8 that we do not have any negative stock.


This paper illustrate not only an innovative form to study the Bullwhip Effect nor only a different way to model supply chains using System Dynamics, but also it establishes a relationship between information structures, decisions rules, and demand distortion in supply chains. The model lays emphasis on the modelling of policies of the supply chain managers that may be based on their own experience or knowledge.

At each echelon, operation managers receive orders from ,atigo downstream echelon and try to fulfil them by taking two decisions: A possible problem to define such a seasonal policy is the uncertainty. Sloan Management ReviewSpring, pp.

They are sure that innovation was the driver of that growth, because in fact PCNA brought an array of new products to the marketplace. Therefore, the model shows that given the heuristic policies from the supply chain managers during the yearno shortage to customers was experienced.

The decision making happens at the beginning of cadwna week, when managers look cadenx the information systems and decide how much to order upstream.

Sugar price varies according to market. Given the motive of this business, it is not possible to count on the supply of backorders either. Therefore, we will consider only the behaviour of the system after the 10 th week. The average level of education reached by a salesman is secondary school.